20-year trend cycle faster than ever


Cooper Lake

Throw it back. Senior Paige Wicker wears a claw clip in her hair as a nod to to the 2000s Y2K culture. Claw clips are becomng increasingly popular with teens and young adults.

Katelyn Pinkham, style editor

Around every 20 or so years, trends begin to resurface into popular fashion and culture.
“Trends repeat themselves the same way history repeats itself, but personally I would rather invest into my personal style, which I view as more timeless than trendy,” said Allison Zilka, a government and economics teacher.
According to trend forecasters from Thread, a style discovery service, nostalgic styles are the best constant trends that return every few years. The 20-year rule holds true for music, decor, television, film, and art more broadly. Consider some of the popular television shows from the past 10 years, and there’s a good chance there’s at least one 90s remake or spinoff among them. Popular trends right now will go out of style, but will most likely reappear in the next 20 years, or in the newer generations. Even the most visionary artists look backwards when creating something new, a tendency to which fashion is especially susceptible. According to Geraldine Wharry, a trend forecaster, designer, and futurist, fashion is about storytelling and drama and theatricality, so there’s always the element of pulling stories from the past. It’s a starting point for designers to look to past references for design inspiration. There’s something familiar and comforting about looking back.
“I consider myself to be pretty on trend, and I try to keep up with what is in style,” said Paige Wicker, a senior.
Currently, some resurfaced trends include the grunge style from the 90s, Y2K aesthetic from the 2000s, and mom jeans from the 80s. Flannels, leopard print, and tiny glasses have recently become popular again as a nod to 90s fashion. Along with the 90s resurgence, Y2K has come back in a huge way recently. Some current popular Y2K-inspired trends include low-rise jeans, Juicy Couture, and hair clips. Claw clips in hair were a popular essential in the 2000s, and is now again a popular essential for most teenagers and young adults, along with the older generations as well. Mom jeans from the 1980s have also been a big sensation for the past three or so years. Prior to the mom jeans sensation, skinny jeans were the norm. But once mom jeans came into style, skinny jeans were quickly out the door.
“I think within the next few years Air Force 1s will go out of style,” said Colby Miltenberger, a senior.
The 20-year trend cycle can also have some harmful side effects in society and cultures. Due to the incessant demand of clothes and new trends, fast fashion can come into play. Fast fashion uses sweatshop workers, often children and minors, to produce cheap, low-quality clothing quickly. Stores then sell these clothing items for very low prices and consumers buy them out to be viewed as trendy. However, these items will quickly go out of style and therefore into the trash or back into the clothing cycle.
To eliminate the 20-year trend cycle, professionals recommend finding your personal style and sticking with it. Not buying things just because it’s trendy and keeping old clothes are ways to build one’s personal style and forever closet.