2010s style ‘twee’ returns

The latest style fad is a modern twist on the eclectic fashion scene of the 2010’s, called “Twee”.


Gianna Lazzaro

Senior Elizabeth Cox wears a long skirt paired with a patterned blazer as a throwback to the iconic Twee style.

Gianna Lazzaro, photo editor

The official definition of the word Twee, according to the Oxford dictionary is: “excessively or affectedly quaint, pretty, or sentimental,” and that’s precisely what the style emphasizes on.
Twee is mainly known for its cutesy, quaint appeal. The contrast twee style has with modern fashion gives it a sense of originality, and the seemingly otherwise outdated vintage touches become novel and charming.

“I think patterns and bright colors I have seen a lot of, and a lot of mid length dresses and polka dots,” says senior fashion club member, Alana Zajic.
According to ¨Lavers Law¨ created by fashion historian and theorist, James Laver, fashion trends are typically seen to circle back around every two to three decades. In today’s society, as seen with the revival of Twee, trends are coming back faster than they ever have before. This is due to the addition of social media in society.
The original Twee aesthetic came into existence around 2010, with icons such as Zooey Deschanel, Alexa Chung, Twiggy, and Wes Anderson shaping its image. With the help of social media blogging apps such as Tumblr and Pinterest, Twee style was dominating the internet.
“Twee fashion is kind of a twist off of the 70s and 80s,” said Kaylee Black, a senior.
Fashion is constantly evolving, and trends are repeatedly recycled over time. For example, Twee fashion has hints of the 60’s, 70’s, and 80’s. These old fads combine with our modern society and from there is born a new sub genre of fashion.
“To do the style right you have to add your own crazy funky turn on it,” said Elizabeth Cox.
Other essential clothing of this style include Peter Pan collared shirts and dresses, often paired with mary jane style Dr. Martens. Berets, headbands, and knit beanies are headwear used to top off these outfits. Popular patterns range from gingham to plaid, and patchwork to floral. Accessories include bows, ribbons, lace, and flowers.
Shops that sell this type of style are a bit hard to come by nowadays. Amazon and Anthropologie also sell some accessories and a few clothing items that compliment this style.
With the return of Twee, it leaves the world wondering what will come back next.